Apple is renowned for its September announcements and last week, in addition to a new iPhone and iPad (and Apple TV), they announce a collaboration with Hermes to provide new faces and straps for the Apple watch, using established Hermes models. These include the Arcean, Cape Cod and Clipper, with single and double wrap leather straps as well as a leather cuff option.
I think it might have been more interesting had these two design giants worked together to create something entirely new and heretofore unseen, but for fashion lovers who might have been undecided about Apple watch, this might tip them over the edge into a purchase.
Prices are more reasonable than for traditional Hermes watches, starting at USD$1250. You can find more about them on the Apple site.